This week I had occasion to chat with a journalist who represents one of the leading magazines of the digital age. After an interesting and wide ranging discussion about our business and how digital are we? I asked her about her publication. “So tell me,” I queried, “why do you still print magazines?” By the way – this publication delivers subscriptions by mail and has big newsstand sales. “Our dirty little secret” was her answer.
So what was that banter really about? What was that “dirty little secret?”
How about this: its web site just isn’t that trafficked; but the publication is quoted often.
It isn’t about news. It is very much about opinion. Immediacy is not critical to this publication but depth and controversy is.
Could there be an insight here? The human need to self-select channel, device is not the issue, content is king…
Think on this:
“You see, wire telegraph is a kind of a very, very long cat. You pull his tail in New York and his head is meowing in Los Angeles. Do you understand this? And radio operates exactly the same way: you send signals here, they receive them there. The only difference is that there is no cat.”
Maybe the truth is that sometimes there is just no cat…
WHAT DO YOU THINK? Send me good examples?