Don’t believe your own BS – we all know that idiomatic turn of phrase.
It’s what happens when we get too caught up in selling, in personal agenda, in preaching.
It’s what happens when we don’t listen enough, when we don’t open ourselves up to new ideas and alternate ways of doing things.
Go back over the past few years and look at all the analysts, pundits, wise people, authorities on subject matters and, of course, the critics – see how many were convinced – so convinced of their rightness and everyone else’s wrongness.
Now see how many of them have “new” rightness and believe in new wrongness….
So here is the question: Are they conning us…as in fooling us for their own personal gain? Or are they stupid? Misguided? Or is it something else?
Could it be that like the shoemaker’s children who go without shoes – those of us who work in the idea business go without shoes ourselves? Listen:
The first principle is that you must not fool yourself – and you are the easiest person to fool.
– Richard Feynman
And there you have it. Be passionate; believe in what you do – not in everything you think. Be wary…ideas can be “tricksters” and illusion and mirage are easy to succumb to. So – don’t believe your own crap….
What do you think?