While Everyone Talks Purpose, Amazon Delivers with Convenience

“Purpose-driven companies make more money, have more engaged employees and more loyal customers, and are even better at innovation and transformational change.” So said the Harvard Business Review in an article titled, “The Business Case for Purpose.” The Financial Times shares this perspective, arguing that companies with a purpose beyond profit tend to make more…

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Fake News Is More Pervasive Than You Think!

Fake news has become a cause du jour. A hand-wringing, holier-than-thou, accusation-laden, finger-pointing cause. Yet, let’s be honest…clearly there is 100% fake news out there, as there has always been. Some of it is propaganda (a la Orwell’s 1984), has no basis in anything, with a desire to disrupt in big and dangerous ways, and…

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The Revolution Begins

So who’s in charge, as in who’s really in charge? For way too long we have been caving into Google and Facebook, lamenting the loss of control that advertisers and advertising has. The Digibabble narrative went like this: Digital media has killed all else because of their vast and magical powers controlling pricing, access, supposed…

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You Too Should Make Money From Google!

No doubt, no matter where you are in the world, you have followed the debate in the United States around online privacy and the ability (or not) to sell your personal data. “What privacy?” you might rightly ask. Google and Facebook already track our every click and swipe and sell our information to anyone with…

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Robots Are a Given… What About You?

Maybe it’s the Trump effect and the focus on job creation or it’s the resurrection of jobs (once lost to technology) and the obvious cynicism that predicates a return in mass numbers to an old state. Perhaps it’s the financial analysts touting AI (artificial intelligence) as the new frontier in order to create the next…

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Why Customer Service is Your True Competitive Edge

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” So says Jeff Bezos of Amazon fame. Think about it. From one-click shopping onwards, the focus of Amazon has been on making the buying experience simpler. As I have written before, Amazon is…

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The Threat of WMDs is Very Real

WMDs. Remember that term? Weapons of mass destruction…a catalyzing fear of the Bush US Presidency and the driving force behind the Iraq War. The fear of WMDs was so deep and primal that an almost unprecedented bi-partisan group of US politicians supported the war to find them. “Simply stated, there is no doubt that Saddam…

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What Makes The Snap IPO Even More Interesting?

Imagine if the torrent of tweets we have become inured to disappeared after 10 seconds. One can only wonder what the political climate of the United States might be like today… Or, say you were a mega-diva like Madonna and you chose to launch your latest collection of songs with a video that was ephemeral……

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A Music Lesson for Business Disruption

I admit it. Full confession. I have become obsessed with the cover of a song. Not just any song, mind you…an old song, an old famous song, an old famous song written and sung originally by legends and recently covered by a band and singer whose musical ethos is 180 degrees in the opposite direction….

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Attention Spans Dwindling, Processing Power Increasing. Are We Becoming More Like Our Primal Ancestors?

“[What information consumes is] the attention of its recipients. Hence a wealth of information creates a poverty of attention.” -Herbert Simon, Nobel winner, Economics (1978) Think about that for a moment. Since the advent of movable type heralded the evolution of readily accessible information, our senses have been assaulted with ever-growing, ever-changing sources of information…

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If You Think Algorithms Help Your Brand, Think Again!

In response to consumer pressure, some companies such as Kellogg’s, BMW, Warby Parker and Allstate have issued guidelines not to allow their digital advertising to appear on Breitbart News. The site, famous for its invective-filled headlines like “Birth Control Makes Women Unattractive and Crazy,”is the largest and therefore the symbolic epicenter of controversy over inflammatory…

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7 Predictions From a Cloudy Crystal Ball

2017 and my first big post. Number one, and most importantly, welcome to a new year and a fresh set of possibilities and opportunities that could help us change the world. Clearly, we have all followed the overwhelmingly expressed social media view that 2016 was a bust with fear expressed for what 2017 might bring….

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Sharing Candles, Sharing Lights

We overuse the word “share” and undermine its most powerful meaning. Sharing has always been about giving something up that belongs to you, taking a piece from your whole and distributing it to others. When we were young, being a good sharer meant letting the other kid play with your toys. As we got older…

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Whose Truth Is it on Google?

“Providing relevant answers has been the cornerstone of Google’s approach to search from the very beginning. It would undermine the people’s trust in our results and company if we were to change course.”- Google, in response to SEME research.  SEME, in this context, is for those who Googled and found links to Japanese culture: “The…

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The Power of Celebrity in Politics

How impactful do you think social media was during the recent US presidential campaign? I’m not referring to the tweets or posts of either candidate. I’m more interested in the celebrity endorsements, the influencer factor if you will. A quick search and count will tell you that Clinton out celeb’d Trump by an exponential factor….

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