Millennial Obsessed? Here is What You Need to Know

MILLENNIALS!!!! String Millennial mania with other Digibabble and you get requests like the following: We need to create viral immersive mobile experiences in a digital-first environment in order to reach the powerful, elusive, unreachable Millennials who are just so different from any other generation…anything we have ever seen. In the last week alone here is…

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Are You Marketing or Are You Digitaling?

Why have we given up Marketing for Digitaling? When was the last time you heard someone demand Marketing First? Yet, I cannot count how many times I have heard the empty mantra of Digital First at conferences, as headlines in the trade press or as descriptors of the latest new, amazing, never-before-seen “agency model.” Cutting…

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iPhone at 10: A Decade of Dichotomy

Obnoxious, obsessive, offensive. Addictive and compulsive. My wife, Debbie, berating me for my smartphone behavior. And on the tenth anniversary of the iPhone, I know that I’m not alone…nor is she. But those comments are about my personal behavior and usage habits. Not about the iPhone. She, as an iPhone user, would tell you how…

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Solve This: What All Tech Giants Rely on for Success Except Apple

I know everything about you. My AI will use all that I know…everything and more…to enhance your experience with me…to create more meaningful interactions…more immersions…in short…to get you to buy more. What’s wrong with this picture? On the most elemental of levels…you don’t know everything…not even close, and simply from a PR point of view…

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Do You Consume More Than You Create?

The attack was relentless. A terrorist outrage. Global. Seemingly without purpose other than to show crippling power. Most were victims of collateral damage, not purposeful hits. Frankly it was scary, humbling…at first…and then… Last week institutions around the globe were attacked by a deadly virus that insidiously wormed its way across the world, in mere…

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Uber CEO’s Time-Out Is a Wake-Up Call to Us All

The HBO sitcom Silicon Valley merged with reality as Dan Lyons, a longtime journalist who has written the show for two seasons, recently said about Uber: There’s a general sense in Silicon Valley, and there has been for five to 10 years, that it’s all about growth…. Not just reasonable growth, but hypergrowth. Do anything…

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A TV Record, Social Frenzy, Live Events, and Engaged Millenials —Can Anyone Guess The Star?

It was viral…a leaning in and not back event…a socially involved and active happening, where people were interactively engaged and immersively involved. No doubt the DIGIBABBLISTS are pumping their fists at my use of so many clichés while others are rolling their eyes for the same reason. But it was a perfect storm, for me,…

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Where Does Accountability End and Censorship Begin?

“The Fake News Media works hard at disparaging & demeaning my use of social media because they don’t want America to hear the real story!” Interestingly, without the Fake News Media there would be no story to tell here. No serious spreading and amplification…no discussion and certainly no ability to leverage coverage. So Fake News…

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Disappearing Photos Tell No Tales

Monday May 29 is Memorial Day in the United States. While it has become, to many, an entitled day off to shop sales and organize a BBQ, the day (last Monday in May) was originally conceived and remains a day of remembrance for those who have given their lives in service to the USA. Many…

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If Luther Had Twitter

There was a time when the word “viral” meant the plot of a new novel by Michael Crichton revolving around some weird, rapidly spreading disease that threatens the very existence of our world. Then the Internet arrived and “viral” took on a new connotation. No need to go into detail but we all remember the…

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Finger Pointing Won’t Stop Gun Pointing

A country’s leader is brutally stabbed to death in the most public of places…a theater…making the event immediately known and shared. Another country’s president is assassinated, also at a theater, as the murderer shouts, for all to hear, “Sic semper tyrannis!” (“Thus always to tyrants!”) And a vigilante kills a prisoner as television cameras broadcast…

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Fyre Festival Blows the Celebrity-Endorser Whistle

I was going to write about digital social media and the misplaced blame it receives for so many of our societal ills…which are getting worse…the ills, that is. However, an event of the past week directly links to my prior post and, in my estimation, underlines, highlights and confirms my deeply held belief that our…

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HBO Did Not Die on the Vine

What do Vine and HBO have in common? What indeed? Vine—once the fresh face of what some said would replace TV—is fading into oblivion. HBO—which should have been heading toward extinction, according to many of the same analysts and pundits—is hot on watch lists across generations and platforms. User-generated six-second content was going to be…

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