“A rolling stone gathers no moss.”
“Blood is thicker than water.”
“You can lead a horse to water….”
You get the picture.
We all know these sayings – we all make occasional fun of them – and we all know that truth lies deep in their meaning.
In business we tend to look for simplified ways of getting our points across as well. And in a world where complicated PowerPoint or its equivalent “eye charts” pass for good thinking – I’d argue that we need more simplified thinking that gets to the truth of what we do and what we stand for as a business and – more importantly maybe – a business proposition.
All relationships are local….
All digital is direct….
See what I mean?