Madmen vs. Digibabble

Innovation vs. Dinosaurs Traditional vs. Old Digital vs. Everything…. We live in a world where Amazon can’t get its packages delivered on time; Target can’t protect its customers (guests as they call them); the ability to order a customized phone cover is considered a radical advance in consumer personalization; and experiences “suddenly” seem to matter…….

Royal Wedding: Is Disruption By Love Possible?

Who doesn’t love a Royal Wedding? I mean really. All over the world people watch The Crown, Downton Abbey and The Queen. Full confession: I have always believed that if you scratch the surface of most Americans, (myself included) there is royal envy…and maybe just a little regret that we couldn’t work it out back…

What’s your relationship with Amazon: loyalty or convenience?

Amazon had yet another great earnings call, wowing the market with their growth. But these earnings have nothing to do with e-commerce, as MarketWatch explained: “E-commerce giant Amazon.com Inc.’s earnings surge in the first quarter was largely due to major acceleration in its Amazon Web Services business, which is powering the bulk of Amazon profits…

Should Drones Do More Than Deliver Pizza?

I don’t know about you…but frankly, it’s easy to fall into a funk and be depressed about today’s so-called Hi-Tech. So-called, because while there is a lot of real Hi-Tech out there somewhere, what we call and overvalue as such is really data sales, media, retail and transportation…with occasionally fraudulent biotech thrown in for good…

Why Understanding Stephen Hawking Is Important For Our Future

We use filters on filters on filters to enhance our world. Even ‘natural’ has a special filter to apply. But despite all these perfected images, Stephen Hawking still stood out. When Hawking was a graduate student in 1963, he was diagnosed with amyotrophic lateral sclerosis, a neuromuscular wasting illness also known as Lou Gehrig’s disease,…

Will Big Tech Take Us Down? Or Will The Children Lead Us?

On the afternoon of February 14, 2018, a mass shooting occurred at Marjory Stoneman Douglas High School in Parkland, Florida. 17 people were killed and 14 more hospitalized, making it one of the world’s deadliest school massacres. A terrible tragedy, to be sure. A seemingly avoidable tragedy. And sadly, a tragedy that has become mired…

What Do Brands and Countries Have in Common?

Back in the day, when the Viking longships with their fearsome prows were seen on a coastline, local residents ran and hid. They knew what was coming. Typically, carnage and pillage. When a delegation arrived in your country sporting a standard with S.P.Q.R., boldly displayed, you knew you were about to be conquered and subsumed….

The Insidious Link Between CMO Turnover and Agency Searches

It’s no wonder that so many companies are swirling around in their results when you take into account the following: – Record numbers of CMOs are losing their jobs because they are unable to demonstrate the true business impact of huge marketing budgets. – Over 50% of top advertisers will be reviewing their marketing/media agency…

Should you buy Bitcoin?

Are you following the ups (and occasional downs) of Bitcoin? Do you kick yourself for not ‘investing’ in Bitcoins when they started showing up back in 2008? What about kicking yourself over Google, Amazon and Facebook too? (Sorry for the little dig!) Check the price of Bitcoin today. See what it was yesterday. It goes…

Why VICE Succeeded and The Gothamist Failed

It seems the digital world has caught up with the sweatshops my late grandmother toiled in on New York’s Lower East Side in the early part of the last century. The only difference being that the consequences are more immediate… though just as harsh. This week, DNAinfo and Gothamist closed their doors after a vote…

Does Amazon have the keys to your house?

Alexa, write my Ramble. Lol…didn’t even get an answer, just the ‘kerplunk’ sound. But Alexa did turn on my lights, give me news headlines, and is now playing my favorite background music for writing. Plus, we use the Echo Show in the kitchen to watch cooking videos and our 2-year-old granddaughter, Goldy, calls up her…

Is India’s Aadhaar System the Latest in Cutting-Edge Technology?

How do I transfer money or make payments? Let me count the ways: Venmo, PayPal, Google Wallet, Amazon Pay, and Skrill, not to mention credit cards and direct bank transactions. And occasionally even cash… remember that? Frankly, I am fascinated by the ever-growing variety of options. Yet I’m even more fascinated that many people don’t…

What Do Vice and Hugh Hefner Have in Common? More Than You Think.

One by one, they disappear. High-profile lives and their many followers… suddenly gone. It could be the pilot for the latest mystery-infused TV series (in the all-screen, any platform or distribution sense). Perhaps it’s the plot of a star-studded summer movie blockbuster, or even a bestselling novel. Any guesses? And no, for a change, the…

The Most Powerful AR Strategy No One is Talking About

What can marketers learn from the recent solar eclipse that so consumed so many of us in the United States last week? Here are some links that may offer a hint: Netflix US Hey, just wondering why 10% of you chose to watch a giant rock cover a giant ball of gas when I HAVE ALWAYS…

Millennial Obsessed? Here is What You Need to Know

MILLENNIALS!!!! String Millennial mania with other Digibabble and you get requests like the following: We need to create viral immersive mobile experiences in a digital-first environment in order to reach the powerful, elusive, unreachable Millennials who are just so different from any other generation…anything we have ever seen. In the last week alone here is…

Are You Marketing or Are You Digitaling?

Why have we given up Marketing for Digitaling? When was the last time you heard someone demand Marketing First? Yet, I cannot count how many times I have heard the empty mantra of Digital First at conferences, as headlines in the trade press or as descriptors of the latest new, amazing, never-before-seen “agency model.” Cutting…

Do You Consume More Than You Create?

The attack was relentless. A terrorist outrage. Global. Seemingly without purpose other than to show crippling power. Most were victims of collateral damage, not purposeful hits. Frankly it was scary, humbling…at first…and then… Last week institutions around the globe were attacked by a deadly virus that insidiously wormed its way across the world, in mere…

Disappearing Photos Tell No Tales

Monday May 29 is Memorial Day in the United States. While it has become, to many, an entitled day off to shop sales and organize a BBQ, the day (last Monday in May) was originally conceived and remains a day of remembrance for those who have given their lives in service to the USA. Many…

If Luther Had Twitter

There was a time when the word “viral” meant the plot of a new novel by Michael Crichton revolving around some weird, rapidly spreading disease that threatens the very existence of our world. Then the Internet arrived and “viral” took on a new connotation. No need to go into detail but we all remember the…

Do You Know Which 50% of Your Audience is Going to Waste?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — Nineteenth-century retailer John Wanamaker Who in marketing or amongst those who invest in marketing doesn’t quote old John as they wax, almost poetic, over the opportunities that digital data collecting give us to micro-target…the ability to transform…