What the Silent Majority is Saying Loud and Clear

However you consume your news, be it scrolling through an app or thumbing through an actual paper, you’ll have seen headlines over the last year emphasizing the enormous political polarization which now grips America. It’s certainly a true contention, and one that I’ve written about before. But the heart of this story should not necessarily…

Is American Identity Cooked up on the Grill?

For those of you international folks unfamiliar with the holiday, Labor Day Weekend marks the end of summer, and with it, the end of regular summer barbecues—another American tradition. In fact, the cuisine has become synonymous with American identity—and yes you cynical people, it is a cuisine. Among food that is indisputably American, the grilled…

Can a Leader be Too Transparent?

On the one hand, in today’s world of 24/7 always-on, globally connected digital media, we assume that most everything is (or should be) transparent. And many in the West believe that access to information is one of the fundamental underpinnings of Democracy. Yet, on the other hand, we agonize over the consequences of too much…

The President, the Pope, and…the Player?

Over the past few weeks, I’ve looked at how unique personal brands have transcended the role of traditional brands like the President of the United State or the pope. In today’s ramble, I’d like to look at how a particular athlete is doing the same for the role of athlete. As I’ve written many times,…

What Happens When the Private Sector Takes on Healthcare?

Irrespective of political alignment, most would agree that there is a leadership crisis in the world. As an antidote to this perceived lack of government guidance, citizens are looking more and more to private companies for support. BAV ®, Y&R’s proprietary brand measurement data tool, recently quantified this trend, finding that 82% of people around…

FIFA World Cup: Popular & Powerful…What About Purposeful?

This past month at the Lions International Festival of Creativity in Cannes,  I spoke to an industry audience about purposeful brands, a hot and buzzword laden topic in the marketing world. During the course of my talk, I offered ten perspectives on the power of purpose, one of which I would like to share: “Purpose can be unifying…

Are we wasting all of our infrastructure development?

Crossing the country and back, I passed through five really sad airports. All were dirty and rundown (although all were making efforts at renovation). Services were spotty; food was old school and unhealthy… and one even still utilized the people movers of the last century to take people between terminals. I won’t comment on security,…

What Donald Trump Understands About Branding

If our marketing research was as off as political polling continues to be, then the Brandscape of the world would look significantly different. Companies would invest money in the wrong products and services, spending on meaningless messaging, squandering on irrelevant media, and generally wondering why the “wrong” Brands seemed to win. As I have written…

Are ‘Purposeful Brands’ Defrauding You?

There was a time when Brands were like trusted family members. They lived in our homes, partnered in our lives, and were a fully intimate part of our daily routines. They sat on our breakfast tables, guarded our bathrooms, drove us to school and work, and protected us from illness. We trusted these Brands to…

An Open Letter to Jeff Bezos and Mayor de Blasio

It’s likely to be the biggest lottery win any of us will ever see…like breaking the bank at Monte Carlo, or the Holy Grail. Think of it as a pot of gold–or Bitcoins, or whatever’s trending today–at the end of the rainbow. Haven’t guessed yet? Then I need to know where you are placing bets….

What Do Brands and Countries Have in Common?

Back in the day, when the Viking longships with their fearsome prows were seen on a coastline, local residents ran and hid. They knew what was coming. Typically, carnage and pillage. When a delegation arrived in your country sporting a standard with S.P.Q.R., boldly displayed, you knew you were about to be conquered and subsumed….

Trump vs. Oprah: How Important is Brand in the Next US Election?

At the recent Golden Globes Awards in Hollywood, the women in attendance mostly wore black as a sign of protest, in solidarity with the #MeToo movement that has roiled the entertainment industry. Many men also wore black…although not to be cynical, but most tuxedo-wearing men are usually in black anyway. To be clear: Fashion, in…

Millennial Obsessed? Here is What You Need to Know

MILLENNIALS!!!! String Millennial mania with other Digibabble and you get requests like the following: We need to create viral immersive mobile experiences in a digital-first environment in order to reach the powerful, elusive, unreachable Millennials who are just so different from any other generation…anything we have ever seen. In the last week alone here is…

The Timber Has Become a Boat. The Rice is Cooked.

木已成舟(mù yǐ chéng zhōu), 生米煮成熟饭(shēng mǐ zhǔ chéng shú fàn): The timber has become a boat. The rice is cooked. A Chinese proverb meaning that what is done cannot be undone. This thought was very much on my mind this week, as I spent time with my various offices in China – mainland and Hong Kong…

How Challenged Have You Ever Really Been?

Have you ever felt challenged? Inadequate? Worried that you were incapable of getting a task done? Hopeless in the face of one need or another? Afraid of ridicule or derision? Paralyzed by fear of failure? Be honest…. I have – I think most of us have…. But these are typically ephemeral feelings…voiced really to hear…

The Cloud

The Cloud…. Are you on it? No, I don’t mean your fuzzy-eyed Sunday morning state after a late night of too much partying – or the big fluffy thing little cartoon characters ride on in children’s shows, and not that big scary dark blob that just blocked out the sun on your beach and brought…

Oscar

By the time you read this the results will be in, the winners known, the debates on who was selected and why will be raging, the gowns will be endlessly discussed – the best dressed praised…the worst pilloried, and the social networks will be Buzzing…

And there you have my topic.