I have made it clear – from the start – that I value Facebook – and what I value most is that their model…at its purest…before Wall Street got involved and drove ridiculous earning expectations – their model, as I was saying, is based on the simplest human insight – that is, we are social beings – we live to share.
But here is learning – reported by Wired in their June 2012 issue that is, in my opinion, critical for anyone who really wants to understand where the world is really going….
The article is called “Ministry Of Inspiration” and it uncovers Facebook’s “secret” art studio called the Analog Research Lab – which prints hand-screened posters that hang in Facebook offices all over the world, inspiring Facebook employees to greatness.
I will let you read it for yourselves – and will only point out that what began as a small part-time project has evolved into a serious operation.
Einstein would have loved this and in fact had a line ready to praise its very existence…listen:
“Any intelligent fool can make things bigger and more complex…It takes a touch of genius – and a lot of courage to move in the opposite direction.”
And there you have it – digital might be everything…but not everything is digital – reminds me of the Waldorf School story…
It’s time that we really started to learn from the tech greats – learn as in dig deep – not just follow blindly – GMOOT…Give Me One Of Those…takes a lot of courage….
Don’t know about you – but I want to get my hands on one of those posters and then share it – twice…once by hanging and once by posting….
What do you think?