WHY? Yes…WHY?
What I mean is, WHY?
In other words, WHY?
You see, I think we often get caught up in the “sureness” and “rightness” of our arguments but don’t spend enough time explaining the WHY – the benefit, the advantage, the gain, the win.
Archive for November, 2009
Monday, November 30th, 2009
WHYES
- I would also like to hear more in the vein of what SimonHD asked. In "Herd: How to Change Mass Behaviour by Harnessing Our True Nature" the author makes a similar, and convincing, argument. Essentially that the progression goes from rational choice < emotional choice < large scale social choice. Read more >
- Do you think there's a cultural evolution in what works as grounds for persuasion? I recently read from different marketers the argument that interest has lost its appeal/credibility and that marketing needs to rely more on shared values, common goals, a larger picture/story, etc. Isn't that what Obama did, appeal to shared values and common goals instead of particular interests ...Read more >
- Asking "why" questions of reality and the way things work is usually good. However, asking people "why" questions about what they do, and the particular ways they do it, can lead to trouble. "Why" questions to people often sound like accusations ("why did you do that"?) and put them on the defensive. So, focus the "why" questions on the reality ...Read more >
Monday, November 16th, 2009
Note to self
Note to self: Less is more.
OK, not all less is more – trust me, we all agree on that – no need to elaborate.
- Very good article. I was recently blogging on The Netflix Prize, which deals with the quality of the recommendation. However, conclusions are drawn primarily off of user ratings. People don't seem to bother rating on facebook, I know I don't. I wonder what correlations exist there.
- Today, right now for me, this was great Dr. Wright http://www.wrightplacetv.com
- In the immortal words of Mark Twain, "If I had more time I would have written you a shorter letter" Ironic how a rush to write and pontificate can cause a delay in the thoughtful articulation of the idea.
