Just when you thought it was safe…it gets worse. Kind of like an X-Box 360 shoot ‘em up – all metaphors have some basis – I’m in the middle of Gears of War2 – not for the faint of heart…
Archive for November, 2008
Monday, November 24th, 2008
Just when you thought it was safe
- Argentinian Creatives assert that their campaigns are today much better, more effective, more awarded than before the 2001 crisis.
Clients in Argentina expect much more from what they invest in advertising -and so in direct marketing- so agencies have to explore more. And both have to be braver when thinking different.
Now maybe is our turn to explore...
P.S. I'm not from Argentina. Read more >
- It all relates to perspect .... tow-in surfers have been chasing opportunities like these all over the world for years!
http://www.wallpaperbase.com/wallpapers/movie/perfectstorm/perfect_storm_1.jpg Read more >
- Try > get killed > do it smarter before you run out of lives. It's the gaming equivalent of the test > learn > refine cycle we're all so familiar with.
In times like these, I guess the key is to find the balance between going in with well-planned gusto and going in like Lee Roy Jenkins (and if you're not ...Read more >
Monday, November 17th, 2008
Damned Box
It’s that damned Box. Yet again.
You know the one I mean…
- So often "thinking outside the box" is just redefining the size of the box. Real innovation defies explanation or cultivation (i.e. box building). THe best you can do is identify it when it occurs and celebrate it.
- I think my point is that in or out of the box -- its the thinking that counts
- I like the lid analogy. Can I steal it? :-)
Monday, November 10th, 2008
Not to be too Chauvinistic
I do follow elections in many countries, but at the risk of sounding chauvinistic, it was the outcome of the U.S. election — that is, the victory of Barack Obama – that captured headlines around the world.
- 20 years ago I had a colleague who did strategic planning. He said he had a great life because all he did was set objectives, and then other people had to do the work of getting there. Strat planners nowadays seem to be a bit more accountable and attentive. The challenge is to move forward, and to commit to remaining ...
