Blink. I don’t mean the actual reflex of winking or batting the eyelid – I mean Blink… Malcolm Gladwell’s book I referenced last week in the discussion– http://www.gladwell.com/blink/.
Follow the thread. How do you know what’s right or not – forget about wrong –when you look at ideas or data? When you have to make decisions based on limited information or insufficient data points?
Advertising Interuptus. Advertising Disruptus. Mecca…
You know, the kind of communication that breaks the flow of everyday, normal, business-as-usual discourse. And, if you really want to be philosophical about it: communication that creates contradictions in the inherent vehicle presenting the argument that only can be resolved by the addressee acting in a manner that leads directly to some action – notably a purchase.
