CPM. The cost of 1,000 of just about anything…in our world the cost of 1,000 viewers/listeners/readers/experiencers… and a monetary metric that has been in use since the first thousand cave dwellers trooped by to look at the paintings…
Archive for April, 2008
Monday, April 28th, 2008
CPM
- An affiliate system doesn’t need incentive pricing. It’s inherent in the system. A properly aligned affiliate website will simply bring in more clicks, leads or sales, resulting in higher payouts. A misaligned affiliate website will get little or nothing.
That's already more or less how we do things here when we run targeted campaign (still CPM based).
It seemed kind ...Read more >
- That you can rich out of Cts is clear -- look at Yahoo -- As you get closer to teh deal and teh CPM goes up it again begs teh question if you have teh right allowable -- Id pay way more to by-pass all the crap and get right to a customer -- No? Read more >
- Stephen quotes some rates (clickthru at 0.3%, conversion at 1%), and then some better rates (2% and 2%). This is where management of the front end (acquisition?) comes in. Clearly some affiliates are working much better than others. Time for incentive pricing?
Any idea whether sales after the first one (of a typical 3, at $250 each) come via clickthrus, ...Read more >
Monday, April 21st, 2008
Here is a Question
Here is a question – what do leaders do?
- To become a good leader you should have knowledge, rather say more knowledge than your team member. so you will be able to solve their problem and guide them safely.
- Oh yes -- inspiration is critical. Literally the breath-of-life for any team. You know the old saw about nature abhorring a vacuum? Applies to leadership equally well. If the nominal leader is not particularly effective, frequently a de-facto leader will emerge, either from within the group, or else externally. No person or team can work indefinitely without feeling motivated.
- and by doing do nurture future leaders
