Archive for October, 2007

Monday, October 29th, 2007

The Daisy Girl

The Daisy Girl. Most of us have never heard of her. I was 10 at the time and do remember…She helped a US President get elected in 1964 – before the Internet, before blogs and before cable. Called “Peace Little Girl,” the spot ran once yet created a buzz that is still remembered today.

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  • Very true -- look at Snakes on a Plane -- huge buzz -- everyone predicted blockbuster becuae of Internet traffic and it was a major bust. Bad movie; bad content...
  • I should add that some of these tracking frameworks (to tell what works and what doesn't) are dangerous. The notion (trick?) is to identify poor comms as soon as possible. The danger is that what looks good in the beginning may end up in tears (eg, driving interest, but not solid behaviour), while some of the best things in life ...
Monday, October 22nd, 2007

The game is afoot

Sherlock Holmes. One of my favorites. To this day I will, randomly approach the “Canon”, pick up one of his stories or go pot luck and turn to a page in one of his novels and just read on from wherever I land.

  • But isnt delivering the information you need also the accountability of the company in question? if I dont optimize; if I dont make it easy to find and relevant to teh search -- no matter how good teh algorythm -- naDA
  • Jonathan, I'm really glad you brought up Search. It is not by accident that Search and the never ending process of refining it, is the single most important topic in the digital age. It is the point at which everyone begins. Search changes how we behave, how we live and learn. It changes our expectations and relationships with people, companies and brands. ...
  • The Johnson quote is completely analagous to search engine behavior. All users start in the query field with one of two goals -- recovery (what they knew) or discovery (what they don't). From there they can proceed towards different objectives of information or resource collection. Incredibly Google and the other search engines do provide value as a tool helping people ...
Monday, October 15th, 2007

Road Trip

More. Especially if you have been watching the stars…not just looking at the telescope. And if you wonder what I am referring to – read last week’s posting…