Why is it that sometimes we seem to work on auto-pilot? If you have a question – I have an answer! In fact, often we are really efficient, answering many questions with the same answer…
Archive for February, 2006
Sunday, February 26th, 2006
Burgers
- ‘How many of our engagements really, really take advantage of true data sources and provide us and our clients with informed thinking and planning? How often do we just let it go because “they” won’t let us at it’ David Sable
Too often the problem is not how many of us just let it go - but rather how many of ...Read more >
- Still in college I found out how to derail the automatic pilot at McDonalds. Just ask for a cheeseburger without cheese. 'Oh, you want a hamburger!' No, I want a cheeseburger without cheese. The policy was (at least in those days) that they had to make one for you using all the cheeseburger ingredients without well... the cheese. Do ...Read more >
Monday, February 20th, 2006
Spell Check
For the last couple of weeks I have been writing about how fear impacts our business – most notably in our ability to bring new ideas and new thinking to our clients.
- Body language and actions speak louder than words and are globally understood - perhaps we should be using these more to sell our business to existing clients and new clients - afterall anyone can 'say' they are the best at something or the 'world's leading....' yawn yawn. Seeing is believing - perhaps we should be offering more 'free trials for ...
- I believe the concept extends further, into Language in general. Each language is not 'owned' by anyone - individual, organisation or company. It is there to serve a purpose - to help us express ourselves - to convey ideas, thoughts, emotions. As such, the best communicators are often those who use language in the most effective way to both express their ...
Monday, February 13th, 2006
Danger
Last week I asked why we are uncomfortable “learning”. That is, why are we uncomfortable appearing before our clients with propositions that are new and untried and inviting them to join us on the journey of discovery? This week I’d like to continue that thought and see what you think…
- I disagree that a great idea has to be a dangerous one. An idea is an idea, whether it is safe, dangerous, weird, interesting...etc. I do agree that 'fear' does hold a lot of people back and I think the reason varies with the individual - from fear of the unknown to fear of being judged to fear ...
- Deb makes a very valid point. It is possible that it is less about the fear of change more about the fear of disappointment in performance. It is about the nature of business. We are often asked to perform quickly and to base ideas, strategies, campaigns and tactics on previous success so that our supervisors and clients are comfortable with ...
- I have thought about this issue for some time now. It's my feeling that the nature of the agency, and in particular the direct marketing agency, contributes in large part to people's fear of creativity, individuality, risk-taking. In my view, the agency (any agency, or most agencies) is extremely conservative as a place of business, because success is attained through ...
