Russian Ads and Soap: Lessons for Marketers

Every time I read yet another story about how the Russians managed to “throw” the U.S. Presidential Election with a $100,000 advertising budget on Facebook, I honestly burn with jealousy. In fact, I’d bet many marketers feel the same. I can only imagine the discussion in meetings, conference calls, and in confrontations at conferences: ‘Why…

Continue Reading

What Do Vice and Hugh Hefner Have in Common? More Than You Think.

One by one, they disappear. High-profile lives and their many followers… suddenly gone. It could be the pilot for the latest mystery-infused TV series (in the all-screen, any platform or distribution sense). Perhaps it’s the plot of a star-studded summer movie blockbuster, or even a bestselling novel. Any guesses? And no, for a change, the…

Continue Reading

When the Dreamer is Your Customer

What isn’t Branded? We Brand market segments, demographic identifiers, and, of course, generations. It’s hard to find blank space anywhere, isn’t it? Needless to say, the very mention of a Brand name conjures up images and associations that enable us to visualize, to value, to aspire, and to imagine experientially. Or—in the case of Brands…

Continue Reading

The Most Powerful Tool in Crisis: Humanity

It was the photo of a colony of Fire Ants balled together into a protective unit, floating amidst the debris and devastation of flooded Houston, that caused me to wonder about the notion of “nature vs. nature” and “technology vs. nature.” You see, these Fire Ants began evolving in Brazil, where wet conditions forced them…

Continue Reading

Millennial Obsessed? Here is What You Need to Know

MILLENNIALS!!!! String Millennial mania with other Digibabble and you get requests like the following: We need to create viral immersive mobile experiences in a digital-first environment in order to reach the powerful, elusive, unreachable Millennials who are just so different from any other generation…anything we have ever seen. In the last week alone here is…

Continue Reading

While Everyone Talks Purpose, Amazon Delivers with Convenience

“Purpose-driven companies make more money, have more engaged employees and more loyal customers, and are even better at innovation and transformational change.” So said the Harvard Business Review in an article titled, “The Business Case for Purpose.” The Financial Times shares this perspective, arguing that companies with a purpose beyond profit tend to make more…

Continue Reading

Are You Marketing or Are You Digitaling?

Why have we given up Marketing for Digitaling? When was the last time you heard someone demand Marketing First? Yet, I cannot count how many times I have heard the empty mantra of Digital First at conferences, as headlines in the trade press or as descriptors of the latest new, amazing, never-before-seen “agency model.” Cutting…

Continue Reading

iPhone at 10: A Decade of Dichotomy

Obnoxious, obsessive, offensive. Addictive and compulsive. My wife, Debbie, berating me for my smartphone behavior. And on the tenth anniversary of the iPhone, I know that I’m not alone…nor is she. But those comments are about my personal behavior and usage habits. Not about the iPhone. She, as an iPhone user, would tell you how…

Continue Reading

Solve This: What All Tech Giants Rely on for Success Except Apple

I know everything about you. My AI will use all that I know…everything and more…to enhance your experience with me…to create more meaningful interactions…more immersions…in short…to get you to buy more. What’s wrong with this picture? On the most elemental of levels…you don’t know everything…not even close, and simply from a PR point of view…

Continue Reading

Do You Consume More Than You Create?

The attack was relentless. A terrorist outrage. Global. Seemingly without purpose other than to show crippling power. Most were victims of collateral damage, not purposeful hits. Frankly it was scary, humbling…at first…and then… Last week institutions around the globe were attacked by a deadly virus that insidiously wormed its way across the world, in mere…

Continue Reading

Uber CEO’s Time-Out Is a Wake-Up Call to Us All

The HBO sitcom Silicon Valley merged with reality as Dan Lyons, a longtime journalist who has written the show for two seasons, recently said about Uber: There’s a general sense in Silicon Valley, and there has been for five to 10 years, that it’s all about growth…. Not just reasonable growth, but hypergrowth. Do anything…

Continue Reading

A TV Record, Social Frenzy, Live Events, and Engaged Millenials —Can Anyone Guess The Star?

It was viral…a leaning in and not back event…a socially involved and active happening, where people were interactively engaged and immersively involved. No doubt the DIGIBABBLISTS are pumping their fists at my use of so many clichés while others are rolling their eyes for the same reason. But it was a perfect storm, for me,…

Continue Reading

Where Does Accountability End and Censorship Begin?

“The Fake News Media works hard at disparaging & demeaning my use of social media because they don’t want America to hear the real story!” Interestingly, without the Fake News Media there would be no story to tell here. No serious spreading and amplification…no discussion and certainly no ability to leverage coverage. So Fake News…

Continue Reading

Disappearing Photos Tell No Tales

Monday May 29 is Memorial Day in the United States. While it has become, to many, an entitled day off to shop sales and organize a BBQ, the day (last Monday in May) was originally conceived and remains a day of remembrance for those who have given their lives in service to the USA. Many…

Continue Reading

If Luther Had Twitter

There was a time when the word “viral” meant the plot of a new novel by Michael Crichton revolving around some weird, rapidly spreading disease that threatens the very existence of our world. Then the Internet arrived and “viral” took on a new connotation. No need to go into detail but we all remember the…

Continue Reading